IT'S SONIC GOOD

STRATEGY

To make hundreds of TVCs for minimum cost while showing the brand throughout and introducing 3-5 new food items every 3 months. Again, for minimum cost. 

Oh, and make it memorable. 

These TVCs look old because they are old. It’s been over fifteen years since I worked on this campaign, and I believe it has finally come to an end in the last few years.

The spots below were some of the original spots I worked on. The first one started out as a joke for my CD and ended up at Cannes, which shows that you never know, you know.

MEDIUMS: TVC, PRESS, SOCIAL, DIGITAL... AND EXTENSIVE ACROSS ALL FOR YEARS

A PARTNERSHIP, AN EVENT... A SOAP

Once we established our Sonic characters and made them lovable in markets all across the U.S., an MTV Network reality show called The Hills asked us to partner with them during a pivotal season. 

The Hills entrenched in the youth culture at the time. Teens and 20-somethings all over the country debated the latest drama and romance on the show.

We bought ad space during the same advertising block during every episode of The Hills and created our own The Stalls, weaving together a dramatic plot with twists and turns each 30 sec. mini-episode. 

MEDIUMS: TVC, SOCIAL, DIGITAL

Role: Senior Creative - Barkley Kansas City