SHIPPING FOR GOOD

THE IDEA

To show that large global company can actually have a small footprint.

Fedex is not typically a company you'd think of when you think about conservation. But it turns out, they do everything they can to offset their global footprint, although the details can be a bit boring. 

Our job was to promote Earthsmart, their conservation efforts, in a way that would be interesting to their audience. A portfolio of their efforts for good, with games, videos and infographics. 

MEDIUMS: WEBSITE, DIGITAL

Role: Senior Creative - BBDO NY