MORE TO LOVE
THE IDEA
Dove Chocolate needed a quick interim idea as they mulled over a serious update to a long-running, tired campaign. This idea took two weeks from brief to production meetings. No campaign I have ever worked on before or after moved so fast.
In the end, we traded in gorgeous models in brown-satin dresses lounging on sofas talking about how much they deserved chocolate for modern, relatable women and men open to love, life and as many chocolates as it took to get there. No justification necessary.
And as we hoped, the campaign lasted longer than anticipated. Sales spiked, audiences loved the music and even the small :15 had shockingly high retention in a saturated world.
MEDIUMS: TV, PRESS, DIGITAL, SOCIAL
Christian Bevilacqua’s director’s cut is beautiful in its own unique way:
This is the shorter 15 created for dark chocolate:
Role: Senior Creative - BBDO NYC