Like shooting huge fish in a huge barrel.

This spot was made across six huge stages, with a huge camera and huge megastars… in Texas.

A third megastar in flight was generated from a still image. Tomorrow that will no longer be a marvel, but today I’m still impressed.

And when last year’s 141 Million viewership numbers were set to be exceeded because of a high-stakes, rivalry game, yes, the right audience saw it.

BROADCAST and SOCIAL

Role: freelance CD — HIJINKS COLLECTIVE