Greatness isn’t just for the players.

In the lead up to the FIFA Women’s World Cup Australia & New Zealand 2023, a phenomenal feeling swept across Australia. Joy, conversations and excitement filled cafes, schools and the sidelines of weekend sporting events. It seemed the whole country was invested.

This is the power of sport. It can transcend culture and impact the world.

Working with No 2nd Place and FIFA, we harnessed that energy and used it as a platform to drive conversations around sustainability in sport. Our This is Greatness series highlighted how actions, both small and large, can create collective change.

At the heart of the work are four films each focussed on a key pillar for FIFA Sustainability: Environment, Human Rights, Accessibility & Inclusion.

The campaign won the Diversity & Inclusion Advocate in Sports Award at the Ministry of Sport Awards in 2023. An award I didn’t know a lot about but one I’m very proud to have been a part of receiving.

MEDIUMS:  FILMS, CONVERSATION GUIDES ON SOCIAL, FAN FESTIVAL PANEL DISCUSSIONS

Role: GCD - No Second Place/Sydney and Octagon/London