We are who we are. #dontsweatit

“A pivotal moment for the brand” is how the brilliant Kerry Williams described Sweaty Betty's new global campaign in Marketing Week.

As women, we have 1,001 reasons to sweat. Whatever ‘it’ is today takes up way too much headspace. With this rebrand, Sweaty Betty celebrates women for who we are – diverse, dynamic, and unapologetically flawed.

Is it droopy arms?
Decent abs, but not insta-perfect, wall-pilates abs?
Running the ParkRun slower than the girl in front of you.
Is it passing the studio every day but never going in?
Missing yoga because your kid threw up in a bin on the way to school?
Worrying the leggings you grabbed off the floor reek of yesterday’s work out.

Is it the body you’ve grown out of.
The person you’ve grown into.
Is it her, or him, or all of them?

Whatever it is for you,
F*ck it.
When you’re in your Sweaty Betty’s, #DontSweatIt
It’s Fitness that Fits You