CAFFEINATED

How do you advertise a brand that doesn't need any advertising? 

Just have fun with it. 

In the case below, it was Spring. Our challenge was to remind people that they could get a hot drink in the morning when it's still brisk out and a cold drink to cool off in the afternoon. 

And when it's a product only teenagers should drink? You throw in a few tricks. 

Role: Senior Creative - BBDO NYC