OH, FUDGE

IDEA

In our current political and cultural climate, finding a little playfulness and joy every day is not just a good idea, it’s a necessity.

That’s why, our client has taken on the perfect antidote to all this, firmly establishing themselves as co-conspirators in the quest for play. For joy. For polka dots and and purple candy-floss.

With this project, we co-conspired with amateur bakers who were inspired by the extremely popular UK baking show called Great British Bake Off. Our aim was to help these bakers, who attempt, and potentially fail at their own baking experiments.

Just the beginning.

From here, we created many other recipes that rescue baking fails from ending up in the bin. Through SEO and social media, we plan to become the go-to brand for all failed recipe searches. From “How to rescue a sunken cake.” to ‘How to save a runny meringue,” our client will be there with a bottle of Baileys to make a treat of any baking disaster.

MEDIUMS:  SEO, SOCIAL

ROLE: CD - VML London